Heat Up Summer Sales

Heat Up Summer Sales

Summer is just around the corner and with continued concerns regarding COVID-19, sales will likely remain unpredictable for most companies. Implementing some creative seasonal marketing ideas will help build your brand and keep your sales sizzling all summer long.

Holiday Sales

Customers are conditioned to seek out deals and bargains during certain holidays, so running special sales and promotions throughout the summer can boost consumer traffic and increase profits. Be sure to apply several targeted marketing ideas to sell specific products. Create teasers, gamification, and announcements ahead of time and offer deep discounts for early shoppers.  Work with experienced graphic designers or outsourced marketing companies who can provide a creative boost to your brand. It’s important to align these specialty marketing materials with your company brand and values for consistency.

Connect Sales with Charities

There are plenty of non-profits, charities, and other local organizations that need help year-round.  Consider donating a percentage of summer sales or products to one of these groups. If possible, allow your employees to volunteer at local charities or host charitable events at your office. There might be strategic opportunities to establish a presence, and interact with new customers at select community events. Connecting your brand to one or more charities will have a direct impact on those in need, create a positive experience for your customers, and provide your company with exposure – and your brand will be connected to those you help and serve for years to come.

Summer Photo Contest

Who doesn’t love taking pictures, being in them, or looking at them? Summer photos are bright, colorful, and generally fun-spirited. Engage your customers with a summer photo contest through Instagram or Facebook by asking them to share their stories and summer adventures for a chance to win a selected product or experience. To encourage participation from customers who are camera-shy, consider promotions such as product giveaways or discounts simply for trying new products.

Reward Customer Loyalty

It’s no secret that a happy customer is a loyal customer. Loyal customers want to feel appreciated, acknowledged, and rewarded in some form or fashion every time they make a new purchase. Word-of-mouth is among the best ways to spread your business to new customers, so keep your existing customers excited. Not only will loyal customers keep coming back, but they will also most likely recommend your business to friends and family, which will boost your sales. Leverage this by creating a rewards program to current customers for recommending new customers.

Corporate Incentives

Your business wouldn’t be what it is without the people who work there. Let them know they are essential to your company’s success by creating internal programs that recognize and reward individuals who go above and beyond for the company. Employees and staff can be rewarded for achieving or meeting sales goals through rewards programs that give them the power to choose their reward. Partner with a company that specializes in rewarding and incentivizing and watch your sales heat up from the inside!

I hope these summer marketing ideas will give you a sales boost and drive deeper engagement with your customers.

Happy shopping and happy summer!

Learn how Galactic can host your next event or motivate your sales team!




Glamping: A How-To Guide

Glamping: A How-To Guide

A campsite can be as glamourous as a five-star hotel simply by adding a few magic touches such as a bigger tent, a plush mattress with decorative pillows, and epicurean provisions. Check out some of my easy DIY tips to turn any ordinary campsite into your very own luxurious nature resort.


Create a warm glow around your campsite by using small or mini Christmas lights. They are inexpensive, easy to use, and provide maximum glamping-feel with minimal effort. They also don’t break as easily as bigger bulbs, so come December you can use them again. Feel free to go crazy and add even more ambiance to your camp with a variety of luminations, such as twinkle or fairy lights, battery-powered LED candles, and solar-powered path lights. For a show-stopper effect, add some vintage lantern lights. Simply hang a few lanterns from low-hanging tree branches and use one as a centerpiece on your picnic table. Your guests will appreciate the extra little touches.


No matter where you go, everyone looks forward to sinking into a cozy and welcoming bed at the end of the day. For the ultimate glamping experience, get rid of the ground pads and sleeping bags and replace them with a comfy base like an elevated cot or a massively plush sleeping mattress or an air mattress. The trick is to use several layers of blankets and top it off with voluminous pillows to achieve a glamourous look. Don’t forget to bring a rug to put down next to your bed. You will be amazed at how much of a difference that first step onto a soft rug will make you feel when you rise. Complete the whole picture with side tables, fuzzy slippers, and your favorite reading material. If you have a hammock for daytime napping sessions, don’t forget to add decorative pillows for that extra fabulous touch.


Make sure your tent is tall enough for every camper to be able to stand up fully and comfortably. Your camping experience will be much more pleasant when you don’t have to crouch and crawl around inside your tent. Another great tip is to double the size of your tent, i.e. if you’re camping with 2 people, get a 4-person tent. This will give additional space for everyone, allowing some to move about while others relax, and it will provide a grand palatial feel to the entire area.


There is absolutely nothing wrong with cooking up some hotdogs over the fire and serving them with a side of chips, but for some extra-fancy flair, opt instead for fare like smoked fish and deluxe salads that will make you feel as if you’re dining at a fine restaurant. In addition to gourmet cuisine, give yourself a break from the traditional beer-in-a-coozie and step it up with fine wine or mixed drinks in fancy glassware. Don’t forget you will need a large cooler and plenty of ice to keep refrigerated items cold, or depending on your campsite, a mini-fridge hooked up to a portable generator could really be a boon. Likewise, a multiple-burner stove or griddle-top grill will be beneficial to honing your skills as a glamping chef.

For more culinary inspiration, check out Food Network’s ultimate glamping menu.



Little things can make a big difference. Items we often overlook or take for granted, like area rugs and fresh flowers, or even just a small mirror and some artwork, can truly take your site from “camp” to “GLAMP”. I do suggest you not take anything too fragile or any items you may worry could get irreparably ruined, and I also suggest, especially during this time of COVID, creating a handwashing station with soap, clean water, towels, and hand sanitizer for convenience.

Authentic outdoor enthusiasts may not be afraid to “rough it”, but everyone deserves to be pampered and experience nature in luxurious comfort, so next time you pack up for a rustic adventure, consider adding a few of these extra touches and “glamp it up” in style!

Looking for your next adventure? Galactic can get you there.




Memorial Day Escapes

 Memorial Day Escapes

Memorial Day is an iconic American holiday on which we remember and celebrate the men and women who died while serving in the U.S. military. Many Americans observe this day by visiting memorials, hosting family gatherings, and having cookouts on the barbeque. Memorial Day also unofficially marks the beginning of the summer season and many people look forward to the three–day holiday weekend as an opportunity to travel to their favorite destinations. In honor of this special day, here are five great Memorial Day destinations where you can enjoy the spirit of the holiday, soak in some history, and have a great time with your loved ones. As always, please research current state and local guidelines before traveling.  


Washington, D.C. 

There is no better place to celebrate and honor our fallen soldiers than in the nation’s capital. There are usually several different events and ceremonies that commemorate this special weekend. Of course, events in 2021 will operate differently so be sure to check out tours and restrictions in advance. Whether you decide to take part in the Memorial Day Parade or pay your respects at the famous Arlington Cemetery, Vietnam or Korean War Memorials, or other monuments or museums, there are plenty of historic sites to visit. 


Austin, Texas  

The capital city of the Lone Star State is no stranger when it comes to honoring our war veterans. Come discover the Veteran’s War Memorial of Texas, built in remembrance of all the soldiers who went missing or lost their lives in America’s wars. Austin offers plenty of other enjoyable activities such as the Texas Trail rides that will give you a feel of the countryside, camping at the Inks Lake State Park, or canoeing down the Guadalupe River for some fun in the sun. If nature isn’t your thing, head into downtown where you are greeted with art around every corner, live music, and culinary surprises. Austin has something to engage everyone’s interest. 


Chicago, Illinois

The Windy City is home to well-known historic sites and sculptures at Millennium Park, and The Pritzker Military Museum and Library would also be a fitting Memorial Day visit. If you’re the outdoorsy type, spend time at the Lakefront Trail, where you can bike or walk along the cool waterfront. A must-see attraction is the Cloud Gate, affectionately nicknamed ‘The Bean’ by Chicagoans. This famous sculpture by artist Anish Kapoor was made with hundreds of massive plates of shiny stainless steel in which you can see a distorted version of your surroundings. Adventure out – and up! – to the Willis Tower Skydeck and get a panoramic birds-eye view of the city from above. For a grand finale, do not miss the spectacular fireworks at the Navy Pier – it will be the best way to finish your Memorial Day getaway! 


Boston, Massachusetts 

Boston has been an historic American gem ever since the Boston Tea Party event. Bostonians pay tribute daily to fallen heroes, but for the Memorial Day weekend they roll out the red carpet! Bring your walking shoes and enjoy the Boston Freedom Trail – a 2.5-mile tour of historic neighborhoods in the city. Visit the iconic Boston Tea Party Ships and Museum – voted the #1 “Best Patriotic Attraction”, this innovative and interactive venue showcases how the American Revolution began. At the end of the day, head over to the South Boston Waterfront. Here you will find a plethora of intriguing restaurants and bars where you can hang out with the locals as you enjoy delicious cuisine and down some good old-fashioned beer. 


New York City, New York 

The Big Apple is a great Memorial Day weekend getaway simply for the abundance of activities that go on in the city every day. Visit the Intrepid Sea, Air, and Space Museum exhibits that feature famous aircrafts, ships, and submarines that took part in previous wars. Check out Coney Island where you can spend time at the beach or the boardwalk and indulge in delightful one-of-a-kind treats, and be sure to make your way over to Governor’s Island for live music, fantastic food, special performances, and much more.


Looking to escape? Galactic can get you there!




Wedding Guide: Tips and Statistics for Those Planning a Wedding

Wedding Guide: Tips and Statistics for Those Planning a Wedding

According to The Knot 2019 Real Weddings Study, “73% of all weddings take place between May to October. Today’s couples are engaged for 15 months and throughout that time have on average three different wedding related events, such as engagement parties (1 in 4), bachelor/ette parties (over 75%) and rehearsal dinners (79%).”  For couples looking to tie the knot or host wedding-related events in the midst of a pandemic, it is important to keep up with current information, trends, and relevant data in order to successfully plan for your big day.

Here are some interesting wedding statistics to consider:

  • The average couple has a budget of around $23,000 when they begin planning, but end up spending an average of $30,000 (Wedding Wire)
  • In 2020, the average cost of a wedding was $28,000 (Wedding Wire)
  • In 2020, brides paid an average of $1,631 for a dress, including alterations (Brides)
  • The average amount couples spend on décor, favors, and stationery is $2,460 (Wedding Wire)
  • October is the leader when it comes to the most popular time to get married (16%), followed by September (15%) and June (13%) (The Knot)
  • The average wedding hosts 131 guests (The Knot)
  • The most popular destination weddings in the USA take place in Nevada, Florida, and California (Group Travel)
  • Outside of the contiguous US, the top destination wedding locations are the Caribbean, Mexico, and Hawaii (Group Travel)

Based on the stats above, it seems obvious to state that first and foremost, you must confirm your budget before you start anything else. Determine the absolute maximum amount you are willing to spend on the entirety of your wedding and commit to that amount. How do you figure out what that amount is? Consider the main objectives you want to achieve and prioritize what matters most to you. For example, do you want to allocate more money to food and entertainment, or music and decorations? Is the location of the venue more important? Or is it the available meeting space and amenities of the venue that matter more? Also keep in mind that “off-season” weddings and those done on Fridays or Sundays can yield a lower price tag, and if your wedding date is flexible, chances are you’ll have more options since you can pick your date based on the venue’s availability rather than being restricted to a certain date and limited to options that could strain your budget. Be ready and willing to compromise, to defer to your second choice if the first is out of your price range, or just say “no” and choose something different altogether that is affordable.

The second most important planning task is to gather information, both “external” and “internal”. Make sure you ask questions and get answers early on to determine in which direction you need to go. “External” information includes vendor & venue data and goes hand-in-hand with budgeting. Due to COVID, there may be extra restrictions and extra costs, so be sure to check what event services are included in an overall price quote. For example, some venues will charge extra for services such as renting tables, chairs, a dancefloor, and lighting, whereas other venues will already have them included. “Internal” information includes data regarding the people involved. Ascertain expectations from participants and guests, and in turn, disclose all safety measures you will be taking during the event. Disseminating this information and getting responses to key questions will help determine fundamental elements of the event, such as the size of the wedding party, what accommodations you will need to make for individuals, and how the strategic function of the event will affect those involved.

Crucial queries to consider include, but are not limited to:

  • Are you, your guests, and the venue going to be following social distancing, mask-wearing, and sanitizing guidelines? 
  • Should guests bring their own masks and sanitizer or will these be provided? 
  • Will guests be seated in groups with close family members or will seating be spread out?
  • How much of the wedding is taking place outdoors?
  • How can accommodations be made for those who are high-risk and/or are not comfortable attending?
  • What technology is available for those who will not be attending physically?
  • How will food and beverages be served?

Remember that every city, county, and state has different regulations. The 2020 experience has taught us the importance of professional guidance, and we know it can be extremely helpful to hire a qualified event planner. If you have to postpone your event due to unforeseen circumstances, or if potentially problematic issues arise, your planner's relationships with vendors can be invaluable. Having a trustworthy experienced planner with years of carefully cultivated relationships and solid negotiation skills will make it so you can truly relax and enjoy one of the most important days of your life.

Learn how our Certified Event Planners can help!








How to Maximize Virtual and Hybrid Sponsors’ ROI

How to Maximize Virtual and Hybrid Sponsors’ ROI



Since the beginning of the pandemic, many of us began heavily utilizing virtual platforms for meetings, events, trade shows, you name it! With virtual or hybrid options comes a myriad of opportunities as well as challenges, one of which being how to prove your sponsor’s return on investment. Below are a few of our favorite ways to increase sponsors’ perceived value, create brand awareness, and bring in additional revenue for both you and your sponsors through virtual and hybrid events.


Branded Lobby

The waiting area is the first point of contact that the vast majority of people will view. This is a great place for sponsors to display their logo or message in front of attendees. A branded waiting room is the same concept as pre-movie advertisements on the big screen before the feature film begins. Your sponsors can present their message out by having their logos or links prominently featured before the virtual gathering, or give the first few minutes of your event or sessions to your sponsors by running engaging videos and introducing them as your event sponsors before, during or after the meeting. Similarly, the real estate around the landing page can be utilized for sponsor recognition because all attendees will be visiting the landing page before moving throughout your event. Be sure to make it clear that these are sponsors of the event so people don’t get confused about who the organizers are, and avoid distracting offers, pop-up ads, or anything else that may be confusing or misleading.


Sponsored Breaks

For virtual events that will take longer than just a few hours, allowing for small breaks throughout the event is important for attendees to retain focus and can open opportunities for sponsorships. Create a gaming play area for break sessions and offer interactive options such as digital chess, giant Jenga, card games like Gin Rummy or Hearts, Scrabble or other board games, or individual games like Solitaire or Sudoku. These are excellent ways to keep your guests occupied and relieve potential boredom. It is also a creative way to give your sponsor branded game pieces that will get posted and talked about after the event is over. Games offer a great way to make sure people are paying attention to the brand by giving it additional exposure. Other game ideas can include networking challenges, people bingo, or scavenger hunts as a way for strangers to connect, to get to know each other and to become more comfortable with the online format. You can even have a sponsor take the lead and create games or activities that relate to their brand or product. In addition to fun games, incorporate a virtual workout session to get your attendees some much needed stretches in between sessions.  


Sponsored Happy Hours or Meal Delivery

Get the party started with a sponsored happy hour event. Happy hour events help employees bond and connect. Instead of just drinking together, virtual happy hours allow opportunities for sponsors to easily set an agenda and introduce a theme, play games, let participants give a peek into their family lives and much more. If liquor is allowed, consider giving the sponsor a way to sponsor the drink itself, such as an engraved glass set and custom wine bottle delivered directly to the attendee in memorable packaging. Another option is to deliver food to your guests or attendees. After all, food brings everyone to the table. Consider for example, having the DoorDash Delivery to everybody’s food meals sponsored by XYZ. 


Digital Event Bag 

Let’s face it, the best thing about attending tradeshows are the swag bags, gifts and samples. 

Instead of physical items, you can allow your sponsors to curate what goes into attendees' swag bags, be it coupons or vouchers, a free trial for software, or an online course. A digital bag provides sponsors the reporting data such as how many people accessed it and how they interacted with the items in the bag. 


Virtual Mall

Who doesn’t like to shop, especially virtually? Using Galactic’s Loyalty Point Catalog, you can create a virtual mall and allow the attendee to put together their own swag bags or sponsored gifts to be mailed directly to them. The mall can also lend itself to virtual experiential gifting opportunities where attendees can design their own gift, such as custom sneakers. Alternatively, sponsors can even showcase their products or even sell their goods directly to attendees. Not only does this create a digital shopping experience but sponsors can deliver their brand messaging in a more interactive format and directly speak to their customers.


In Conclusion

Virtual events may not offer all of the same sponsorship opportunities that you're used to having, but there are still ways to generate revenue and deliver exceptional content to your audience. Remember – at the end of the day, virtual events are all about focusing on the experience.


Need more inspiration? Galactic can help!

Learn more about Galactic’s products and services.






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